Haven’t we been invaded with gourmet products the past 10 years, or what?
The funny thing for me is to find products I was consuming in Europe more than 25 years ago; good products that anyone could buy in any store at a bottom price, not something fancy that has to have an “etiquette” to be justified; only the pride of a business to make and sell the best quality product they can make for an affordable price.
The funny thing for me is to find products I was consuming in Europe more than 25 years ago; good products that anyone could buy in any store at a bottom price, not something fancy that has to have an “etiquette” to be justified; only the pride of a business to make and sell the best quality product they can make for an affordable price.
The Belgian chocolate “Cote D’or” is a Belgian favorite and it is as cheap as any other good Belgian chocolate. No one in Belgium would ever think to add a gourmet label to any of these treats.
Some of the Belgian cookies have found their way in this country and are generally sold as “gourmet” items, essentially at a higher price. These cookies are of a common consumption in Belgium and no one would buy them over there if the price was pumped up as it is here.
I think I could make a very long list of Belgian, French, German, British, Irish, Scottish, Swedish, Danish, Spanish, Portuguese, Italian, Swiss, Austrian, what am I forgetting, let’s say from Europe in general but I am sure from other countries as well, of goods that are labeled as gourmet in USA, only to find out they are simply good, common products that everyone can afford to buy in the country of origin, as bad products would not survive.
I think that we have gradually lost the concept of honest, good and well balanced product, with quality ingredients that, not only taste good but also feel good. It seems that, anything that portray to be of good quality here in the US, and certainly including American products, should than be called gourmet, only to justify the other items of lesser quality.
In reality, we should scrap entirely the concept as we have been misled from the start. “Gourmet” is a French noun with a different meaning, as it defines a person with discriminating taste in food and wine, not the products themselves discriminating the customer’s wallet.
I know, I know… no one could make more money with that!